People are strange. Beautiful and exciting. Emotional, cool, exciting, complicated. People are unique beings with desires and needs. In Lifestyle Research for Concept Development, ILS-lecturer Kim Versluys and former ILS-lecturer Inez Groen describe how you can get to know these people and how to research the lifestyles of all kinds of target groups. All students of the study programme will use the book. But the insight into lifestyles combined with knowledge about research methods makes it an indispensable guide for all concept developers. The theory in the book is illustrated by the graduation works of several alumni of International Lifestyle Studies (ILS) programme. For more information, please send us an e-mail.