Uitgelichte berichten

DDW // Digital Trend Tour

Welcome to our digital trend tour. We are students from the study course of International Lifestyle studies, and we are going to present several signals related to three trends that we spotted in the past five weeks. Let’s first explain what a trend is. A trend is a shift in values and needs driven by forces which happen among certain groups in the society. What we do as trend researchers, we look into society and research why consumers purchase certain products and behave in certain ways. Our aim is to understand and predict how the future will be, according to people’ lifestyles and current developments within society.

Ok, so let’s dive into it and if you have any questions, leave a comment below, and we will be happy to answer.

The first trend we are going to present is called ‘Spice up the clean up’. Here is a short description of it


There is a shift in making the world a little better while focusing on small local and often unseen issues. These problems consist of hidden trash-ures, which are materials that generally wouldn’t be recycled or found in the first place. New possibilities and purposes are being explored to ensure the non-recycled materials are being re-used.

Inspirational initiatives are being undertaken to make sure the locality of the trash plays a role in this whole process. So this trend focuses on bringing back the local area to a clean environment and exploring new ways to tackle the unseen local problems.

We will show you the three manifestations that fit with the trend "spice up the Clean-up".

Recabinate Designers: Tomas Linssen and Jana Flohr The signal relates to the trend spice up the clean up because it is about reusing old metal filing cabinets that will not be used anymore and will be discarded.

The cabinets are spacious enough to store our belongings both in household and work environment. The designers added wooden details and support to make it more attractive and treasurable. They aim to turn them into a useful cupboard and storage furniture.

Thus, the cabinets are hidden treasures of the local industrials sites because they have been and will be standing there forever and not used properly.

The second signal is called Urban Terrazzo.

Urban terrazzo Designers: Luisa Rubisch & Rasa Weber

Urban Terrazzo is an innovative material made from the waste of demolished houses. Housing materials are hard to recycle, and that is why most of it ends up on the landfill. Urban Terrazzo wanted to tackle this problem by using local waste and use that to create new building materials that represent the area where they have been found. This signal fits our trend Spice Up the Clean up because it’s about local waste that is overlooked because they mostly end up on local dump sites.

The third one is called BlueRoof.

BlueRoof Designers: Jelle Scharff and Bas van der Leeden This signal fits the trend spice up the clean up because it’s about using unseen waste found in the sewers from toilet waste to produce new products.

During the process of purifying water, a lot of waste is produced, but not a lot of people know about it. The process itself starts by filtering toilet waste. Instead of burning it the company what's to grind it, clean it and transform into a substrate on the roof for a plant to grow.

Therefore, instead of throwing it away, these designers decided to recycle it and turn it into new material used as a substrate for green roofs. The inspiring thing is that you would never think to use local toilet waste to produce such an unseen solution to polluted environments.

And the last one is called TabakLab.


Designer: Lisette Keyser

Tabak lab is a service that educates youngsters on cigarettes, using cigarettes. The lab visits local schools.

Lisette Keyser created this concept to address this problem that a lot of youngsters do not know what the cigarettes are made of. During the workshop, they create ink out of the ash of cigarettes. They also stain textiles with a residue of the cigarettes. By doing that everyone is analysing what is inside of the cigarettes.

Even though the purpose was not to find meaning in the hidden treasures, which are the cigarettes. She is using them in a way that creates a service out of the ash of the cigarettes, trash that normally would not be re-used.

The second trend we are going to present is called ‘Peaceful Escape’. Here you can read a little bit more about it.


In the current society, we are expected to continually have large amounts of work and study in combination with more and more responsibilities. By putting the weight of being perfect on our back, we often feel anxious and depressed. We are living in a stressed society where peer pressure and prejudices push us to behave in a way

that we would not usually do. We are losing our freedom of choice because our will is always distorted and influenced by others’ behaviour. These motifs bring people the desire to escape where no stress and duties exist and to come back as better selves.

The first signal that we spotted at the Dutch Design week in the Klockgebouw, which is related to this trend is the Loungescape Powernap.

Ahrend Loungescape powernap

Designer: Basten Leijh

In these days people suffer from burnouts and depressions and often seek for a way to escape. Escaping the society could be done with the Loungescape Powernap. This product connects with the Peaceful Escape trend because it enables you to relax and increase productivity without having to travel far.

Studies have proven that employees are more relaxed, productive and concentrated after a rest. The Loungescape Powernap central element is the whole-body-vibration mattress,which functions in 3 different modes. To relax there is a low vibration that your muscles to relax, combined with soothing music. Activate mode increase your dopamine level, resulting in higher productivity. Lastly, the Recover mode is a combination of both Relax and Activate mode which fully recharges you for work. This product relates to the Peaceful Escape trend because it releases work stress and enables users to escape from pressures.

The second one is called Piece of Comfort.

Piece of Comfort

Designer: Iris Muriël van Houten

This signal relates to the Peaceful Escape trend because it helps you escape the work stress and help you to stay sharp and productive. High-pressure working conditions are common in most European countries. Employees usually don’t take breaks from work, affecting their health and instead of increasing productivity it causes an inefficiency.

The piece of Comfort is a foldable bed that gives a space-saving solution for relaxation at work. By incorporating daily relaxations between jobs, we can escape the pressure and increase work efficiency - we can reach the Peaceful Escape.

The third one is called Somnox, the sleep robot.

Somnox the Sleep Robot

Designer: Stijn Antonisse, Julian Jagtenberg, Wouter Kooyman van Guldener and Job Engel

Sleep robot fits to the trend fits the trend peaceful escape because it releases stress, by having a normal, non stressed, It helps people escape, release, reduce the pressure and anxiety from our daily life.

The sleep robot mimics the natural breathing of humans. Through simulations of human-like breathing, it can bring the body in a relaxed state and help users escape from both work and personal pressures in their lives. Your body mirrors the robot and vice versa. We live in a stressful society, and therefore a decent rest is essential to escape the pressure and anxiety from our daily life.

It relates to the trend Peaceful escape because by letting people rest at work, where the pressure is often high, it helps them escape, release and reduce that pressure and that anxiety deriving from the hectic daily life.

The last trend we are going to present is called ‘Isolating loneliness’. Here you can read a bit more about it.


The trend focuses on combating isolation in a new way. Alone in the Netherlands, there are 1,3 million people that are experiencing loneliness, especially children and youngsters with a long-term illness or dealing with desolation (Noisolation, 2018). When children are going through a difficult situation, they tend to not talk about it and, as a result, will feel lonely. Connecting with others that relate to you, is a form of combating loneliness (Rubin, 2018). This trend ensures you can communicate with others through technology. Whether it is a friend that you can relate to, connecting with your actual friends whom you are isolated from or a friend in real life that provides you with comfort. Where there is interaction with someone that relates to your experience, you know that you are not alone. Regular communications or relating to others in similar situations can make you feel normal and distract you from the pain you are enduring. This distraction from pain can offer some peace of mind.

The first signal for isolating loneliness is called:


Designer: Job van ‘t Veer

The trend focuses on combating isolation in a new way. The trend includes communication with others through technology. Sovatas, helps people feel more comfortable with themselves and around others, it eliminates the lonely feeling.

Sovatas is a game created on the autistic spectrum disorder. Children with autism spectrum disorder, functioning in social situations can be a considerable challenge due to limited social and communication skills. Current interventions often seem ineffective. In the SoVaTass project, the company aimed to develop a toolbox with several digital interventions like games, apps and interactive exercises.

It’s a collection of different game apps that help children develop certain social skills, such as interacting with people they do not yet know, working together with others, helping them and negotiating. The games are designed in a way to make it possible for them to achieve a number of points. The choices they make when putting in a particular (virtual) situation will determine the number of points they will get. By looking at those points, and decisions made by the kids, professionals can determine which feedback they can give, or which skills need improving.

We believe this design fits well within the trend because it focuses on combating isolation in a new way. This project ensures you learn how to communicate with others and improves your social skills through technology.

The next signal is:


Designer: Biying Zhang

Creator: Vincent Ubbens

This signal fits to isolating loneliness because it prevents feeling lonely or isolated by connecting with their parents through this device even though they’re not physically together.

Twogether is two prototype devices that can connect through wifi that let you feel the warmth of the touch of the skin by parents to their children from a distance. For example in China, many parents have to work the whole day or have to travel.

These devices prevent loneliness, by connecting the parents and the kids with one warmth comfort touch. These two devices can make both mind-sets peaceful which brings comfort through their lives and prevent isolation in society.

The last signal that we spotted at the Dutch Design week in the klokgebouw, which is related to this trend is Joy.


Designer: Lianne Siemensma The signal relates to the trend isolating loneliness because it allows blind children to play a ball game with their peers even if they do not have the same physical capabilities.

Joy is a game both for blind kids and kids that are not blind. It consists of sounds and wooden blocks that help blind people to interact with other players while playing without making them feel left apart. The play focuses on emotions and sounds instead that vision so that nobody feels alone in the game and is treated as equal.

Thus, joy prevents physical differentiation and exclusion among children with physical problems such as blindness.

Thank you all for reading our digital trend tour. Also, you can download our trendbook. If you have further questions, you can leave a comment down below.

Recente berichten