How to research trends

How to research trends. That's the title of the new book by ILS teacher and trend researcher Els Dragt. With this book she offers students a three-step method on trend research. Inspiration she found in a series of lessons that Dragt developed with colleagues of ILS. But she also used the experience she gained as a trend researcher at various research institutes. The demand for good trend researchers increases, according to Dragt, because they are indispensable for innovation. Order the book here.

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