How to research trends

June 7, 2017

How to research trends. That's the title of the new book by ILS teacher and trend researcher Els Dragt. With this book she offers students a three-step method on trend research. Inspiration she found in a series of lessons that Dragt developed with colleagues of ILS. But she also used the experience she gained as a trend researcher at various research institutes. The demand for good trend researchers increases, according to Dragt, because they are indispensable for innovation. Order the book here.

 

 

 

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