Always be yourself. Unless you can be a unicorn, then always be a unicorn.


Why do all the young ladies in my neighbourhood have turquoise hair? Is Seapunk a kind of sushi or a new rock band? Should I be worried about the fact that teens seem to believe in unicorns? This book dives into the brave new world of a young and new generation to help you answer some of these questions. Generations, like people, have personalities, and Millennials—the teens and twenty-somethings currently making the transition into adulthood—have begun to forge theirs: self-expressive, liberal, and receptive to new ways of living. The book is a Tumblr style guide for whoever wishes to understand this generation. The authors are Pernille Kok-Jensen & Els Dragt, both trend researchers at Amsterdam based agency MARE Research. Els is also a lecturer in trend research at International Lifestyle Studies.

Flip through some of the pages over here: http://issuu.com/bis_publishers/docs/always_be_yourself._unless_you_can_

You can order the book online over here:

NL: https://www.bol.com/nl/p/always-be-yourself-unless-you-can-be-a-unicorn-then-always-be-a-unicorn/9200000024251647/

Worldwide: http://www.amazon.com/Always-Yourself-Unless-Unicorn-Then/dp/9063693508

Uitgelichte berichten
Recente berichten
Archief
Zoeken op tags
Volg ons
  • Pinterest - Grey Circle
  • Twitter - Grey Circle
  • Facebook - Grey Circle

CONTACT

  • Facebook Fontys ILS
  • Fontys ILS Twitter

               

Are there any questions, do you want to get in touch with us or do you just want to send us fanmail? Send us an email by filling out the form.

Or email:p.geerts@fontys.nl

Or telephone: +31 (0)88 50 87 158

© International Lifestyle Studies 2019

 

DEVELOPED BY INTERNATIONAL LIFESTYLE STUDIES