© International Lifestyle Studies 2019





Always be yourself. Unless you can be a unicorn, then always be a unicorn.

February 17, 2016


Why do all the young ladies in my neighbourhood have turquoise hair? Is Seapunk a kind of sushi or a new rock band? Should I be worried about the fact that teens seem to believe in unicorns? This book dives into the brave new world of a young and new generation to help you answer some of these questions. Generations, like people, have personalities, and Millennials—the teens and twenty-somethings currently making the transition into adulthood—have begun to forge theirs: self-expressive, liberal, and receptive to new ways of living. The book is a Tumblr style guide for whoever wishes to understand this generation. The authors are Pernille Kok-Jensen & Els Dragt, both trend researchers at Amsterdam based agency MARE Research. Els is also a lecturer in trend research at International Lifestyle Studies.


Flip through some of the pages over here: http://issuu.com/bis_publishers/docs/always_be_yourself._unless_you_can_

You can order the book online over here:  

NL: https://www.bol.com/nl/p/always-be-yourself-unless-you-can-be-a-unicorn-then-always-be-a-unicorn/9200000024251647/

Worldwide: http://www.amazon.com/Always-Yourself-Unless-Unicorn-Then/dp/9063693508



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