Graduation 2015

Early september 33 graduates received their diploma during an impressive graduation show. Claudia Franken won ‘De Gouden Meesterproef’, an award for the best research project and concept book. Claudia was involved in the development of a food concept which contributes to the quality of life of cancer patients. ‘The interviews with the patients were impressive’

City Safari in Amsterdam

Recently TNS Nipo and Fontys International Lifestyle (ILS) organized a workshop on trend research and concept development called Innovate The Future. ILS lecturers Tessa Cramer, Rudy van Belkom and Mark Schipper gave insight into the methods that are used during the ILS study program. After that the participants went on a city safari in Amsterdam to spot the trends that were mentioned.

The colors of Africa

Daniëlle Bruggeman is not only an ILS lecturer, she is also doing research. Commissioned by the Dutch textile producer Vlisco and the Dutch Organisation for Scientific Research she recently visited Togo and Ghana. There she researched the impact of the colorful fabrics designed by Vlisco. The results will soon be published in a scientific journal.

Generatie Einstein

Inez Groen is a professor at Fontys University of Applied Sciences in Tilburg. She teaches about Generation Einstein, youth culture and sociology. TedxEde 2012 : Move over babyboomers and generation X'ers! Make room for the generation Einstein. The first positive, smart generation which this world will see. A generation full of potential, ready to take over the world. A generation who lives in this world together with us, but understands it way better. In her talk, Inez Groen will tell about this generation and how to communicate with them.

Ambiente Trend Tour Crew 2016

Ambiente The Show Leading international trade fair for consumer goods. 12-16.02.2016 Here is where the world meets up. With the latest design trends and innovations and our partner country presentation, more than 134,000 trade visitors from over 150 countries benefit from a forward-looking market overview and a range of goods unique in terms of breadth and depth. In 2015, more than 4,800 exhibitors from over 90 nations showcased their latest product ideas.The optimal hall organisation enables buyers to efficiently navigate their way around the Dining, Giving and Living areas. Numerous events focus on diverse industry themes and offer an ideal meeting place. As a consumer goods trade fair of

Young Trendwatchers host Trend Tours Ambiente 2015.

Young trend watchers host Trend Tours at Ambiente ‘15 Students from the Dutch bachelor International Lifestyle Studies (ILS) will host daily trend tours at the worlds most prominent lifestyle trade fair, Ambiente 2015 (13-17 February, Frankfurt). During these tours the students will share their vision on trends and indicate the most relevant trend products presented at Ambiente ’15. This will be the fourth year these young lifestyle professionals are invited by Messe Frankfurt to host this project. Experience the Ambiente through the eyes of young creative entrepreneurs and leave with a fresh view on the time spirit. Since 2012 Messe Frankfurt invites students from International Lifestyle

Serious trendwatching

‘Journalists need interpretation’, says ILS lecturer and trendforecaster Bodil Jurg. That’s why, she thinks, they are increasingly relying on lifestyle professionals ‘Ttrendwatchers and forecasters have a much broader view. By means of examples, they can provide depth. Our job is taken seriously’, concludes bodil, who recently appeared in Elle Magazine. ‘Bring people together, that is what I love’

Serious Trendwatching Trendbook

For this book, Carl Rohde has selected the 25 best examples of Cool that can enhance people’s Quality of Life. These examples were all spotted by the best Coolhunters from various academic years at International Lifestyle Studies as part of an ambitious Quality of Life research project. In cooperation with the students, he analyzed these examples thoroughly. His main objective was to make this valuable methodology more transparent for students. Secondly, he wanted new generations of students to understand how the academy perceives Quality of Life, and to inspire students to embrace the subject. And finally, to show representatives of organizations and companies what ILS and the readership Tr

Serious Concepting : The Book

In the recently presented handbook 'Serious Concepting' all important steps of the concepting process are explained. Some parts of this book, written by Jakob Sutmuller in Collaboration with Rudy van Belkom are published.

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